It’s a rare day that I agree with anything CHB has to say, but today he is spot-f#&king-on in his article.

Apologies are in order, all around. John Henry, Tom Werner, and Larry Lucchino need to come out of hiding and say they are sorry for this embarrassment.

Ditto for the cowardly ballplayers. Instead of blasting a reporter (“where’d you get this number?’’), phony captain Jason Varitek needs to explain how the ballplayers in the clubhouse abandoned their professionalism on his watch. Jon Lester, Josh Beckett, and John Lackey need to drop the bad-ass act (none of them returned calls from Bob Hohler before his explosive story in Wednesday’s Globe) and apologize to fans for their disrespect of the manager and the franchise.

Finally, a media person with the balls to call out “the captain” in this mess. Another guy that just quit…where is the oft-praised leader that “calls a great game?” Didn’t see much of that did we? But it gets better:

When Epstein quit in 2005, there was much anguish in Red Sox Nation. This time the departure gets lost in the avalanche of negativity that washes over the franchise. It’s, “Thanks for playing, Theo. We’ll think of you every time Carl Crawford strikes out for the next six years.’’

The rebuilding of the brand can begin only when Epstein is officially gone. The Sox need to name Ben Cherington GM, then go about the business of regaining the fans’ trust. It would be nice if they’d hire a strong-willed field manager, but we fear they’re going to go with a no-name who’ll carry out the orders of Carmine the Computer, Tom Tippett, and Bill James.

The Sox expected to spend this winter preparing for the glorious 100th celebration of Fenway Park. Instead they are picking up pieces of their broken brand as they prepare to raise the third-place banner and celebrate Fenway’s centennial on April 20, 2012.

Maybe it’s time to show real fans that you are back in the business of baseball and junk “Sweet Caroline’’ in the middle of the eighth.

Sweet Caroline has become the symbol of everything wrong with this team, much like the so-called “pink hats” were a few years ago. To see fans swaying and singing along in the eighth inning of games when the Sox are losing and their season is falling apart…that shit has to end. The origin of the song is a bit creepy anyway.