I consider it something of a crime that San Fran’s Brian Wilson gets his weird on in big-time commercials like this, while the Human Quote Machine, our Elf, our Dustin Pedroia, is relegated to slumming with that Sullivan Tire guy.

That said, I don’t care if he’s certifiable (or maybe just trying too hard), I find Wilson utterly fascinating. And I totally want to go hang-gliding with his beard.

PS: How long until Wilson gets the call to play Phil Dunphy’s slightly unhinged brother on Modern Family? Serious.